Extra virgin olive oil production has been a fundamental part of the lives of the Tsouderos family for almost a century: from grandpa Tsouderos, founder of the first olive mill to the son who modernized the old mill to the grandson, Vangelis, who is keeping the decades-long family tradition, introducing the business to the 21st century…

The patrimonial olive groves of the Tsouderos family, alike the other local producers’ groves, stretch out in one of the most stunning parts of the Cretan land: a strip of land with intense geomorphology that begins at the Preveli region in the east where one the most rare ecosystems of Crete occupies a great part of the land, continues to the beautiful region of Plakias with its serene, sandy beaches and strong Etesian (annual) winds to end in the west at Rodakino where the landscape is harsher and wilder in beauty. The refreshing Etesian winds cool and soothe the sun-scorched olive trees during the mild Cretan summer and the endless sunlight gives them the strength needed to absorb all the goodness from the countless endemic wild herbs to acquire the unique peppery, wild-herb aftertaste.